This week’s PR Roundup features an example of timely teamwork making earned media happen, a new, robust campaign of professional athletes speaking about mental health, and who holds the most trusted name in news?
Messaging
[VIDEO] PRNEWS Live Discusses Creating Impactful AAPI Campaigns With NAPAWF
May 30th, 2024 by Nicole SchumanNAPAWF talked about communications strategies and impactful campaigns they’ve run to reach their AAPI audience and beyond.
Diving In to Challenges: Q&A With Citi’s Global Head of Communications, Jennifer Lowney
May 24th, 2024 by Nicole SchumanLowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.
Diddy’s Apology Disaster: 4 Lessons in What Not to Do
May 21st, 2024 by Daniel BrackinsThe internet is fuming with criticism over Diddy’s recent apology for physically abusing his ex-girlfriend. The apology, awkwardly timed after video evidence surfaced, reads more like a self-help infomercial than a genuine expression of remorse.
PR Roundup: KC Kicker Misses, So Many Dicks, Oreo Dominance
May 16th, 2024 by Nicole SchumanThis week’s PR Roundup looks at KC Chiefs kicker Harrison Butker going viral for conservative speech, e.l.f. Beauty’s commitment to DEI with a blatant campaign and the reigning social media snack champion.
Starbucks’s PR Blunder: Blaming Customers Equals Trouble
May 14th, 2024 by Dustin SigginsWhat compounds the problem and leads to the worst kind of viral media coverage is company leadership shirking accountability by saying sales dropped due to impatient Starbucks customers.
Learning from Roku’s Breach Communication Shortcomings
May 7th, 2024 by Zach OlsenIn some ways, the breaches at Roku are unremarkable. These types of incidents happen so frequently, we’ve become immune to their scale. But that doesn’t mean companies can be complacent in their communication with customers, employees, partners, media and regulators.
PR Roundup: World Press Freedom Day, Mother’s Day Opt Out, Comms Not Prepped for Election
May 2nd, 2024 by Nicole SchumanIn this week’s PR Roundup we learn about supporting journalists, inclusive communications regarding Mother’s Day, and if communicators are already prepping messaging strategies for the 2024 election.
When Crafting a New PR Business Presentation, Lead With Storyline
May 2nd, 2024 by Arthur SolomonWhen crafting a public relations program, much time can be spent debating which up-front information—how to structure the strategies, objectives and tactics—to include in the presentation, at the expense of developing ideas that work for both the client and the media.
Detroit’s Renaissance: Rebranding a Reputation
April 24th, 2024 by Nicole SchumanHeadlines about Detroit have gone from riots, bankruptcy and corruption to glittering travel spreads, announcements about the city’s lowest murder rate in 60 years and the technological renaissance of the auto industry.