Messaging

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Tom Brady playing in a Tampa Bay

Top Five Tips: Making a Big Announcement

February 1st, 2023 by

For this edition of Top Five, we asked communicators for advice about making a big announcement for a celebrity client or organization.

Reaction to Damar Hamlin’s Injury Reinforces the Power of Hope for PR

January 18th, 2023 by

Hope is not a PR tactic, yet it’s essential in communication campaigns, our author writes. The recovery of Damar Hamlin proves hope’s importance. Even BlackRock chief Larry Fink says he’s writing about the concept of hope in his New Year’s letter.

NFL football

The PR Link Between ‘Monday Night Football’ and Capitol Hill

January 4th, 2023 by

They were seemingly unrelated incidents. Yet the irony was thick. Crisis response worked well Monday night and failed badly Tuesday.

woman thinking and wishing

We Asked ‘What’s Your PR-Related Wish for 2023?’ Here’s What 30 Communicators Said

December 13th, 2022 by

The end of the calendar is a good time for making predictions and wishes. As we do each year, we asked PR pros for predictions. In addition, we asked them what their PR-related wishes for 2023 are. Here’s what they said.

When Unbiased Clarity is at a Premium: Handling Strike-Related Communication

December 6th, 2022 by

Communicating during a strike can present special issues. A UK-based PR pro offers insight as the country prepares for winter work stoppages.

3 Things PR Pros Need to Know from COP27

November 28th, 2022 by

The U.S. midterm elections overtook media coverage of COP27. Still, important communication takeaways emerged from the global climate confab. Chief among these is communication’s key role in conveying the benefits and immediacy of attacking climate change.

PRNEWS talks about PR and Ukraine clients on LinkedIn Live

[VIDEO] PRNEWS Live Discusses PR and Ukraine

November 21st, 2022 by

PRNEWS Live welcomed Andrew Frank, founder and president, KARV Communications, to discuss PR efforts on behalf of Ukrainian clients.

Taylor Swift Should Sing, ‘It’s Me, Hi, I’m the Problem, It’s Me’

November 18th, 2022 by

The Taylor Swift ticket hubbub dented the singer’s reputation. She also waited too long to respond. Swift let Ticketmaster absorb all the blame. When she finally responded, it was late and disappointing.

Communication Lessons from the Taylor Swift Ticketmaster Fiasco

November 18th, 2022 by

Ticketmaster’s less-than-transparent communication about Taylor Swift ticket offers myriad PR takeaways. Owning your mistakes is one of them, others involve transparent apologies.

Should ‘Woke’ Companies Be Worried?

November 15th, 2022 by

What is the best response when your company is called out for being “woke”? American values. Avoid getting dragged into a culture-war conversation.