Messaging

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Public Not Hearing COVID Bivalent Booster Message

October 5th, 2022 by

In the latest KFF COVID-19 Vaccine survey, results show that awareness regarding the updated boosters is only “relatively modest.” So how can communication help?

Decision 2022: Plenty of Questions Before Companies Make Social and Political Commitments

October 4th, 2022 by

Mounting a get-out-the-vote campaign seems a non-partisan way of involving a company in the coming elections. Yet voting could become politicized during the coming election. And while data shows most consumers want companies to take stands, taking a position still is loaded with questions.

How Tools Remove Emotion and Guesswork as PR Tackles Crisis Response and DEI

October 3rd, 2022 by

A pair of tools from PR firms use digital technology and AI as they remove emotion and guesswork, respectively, from issues PR pros face almost daily: responding to social and political questions and measuring DEI efforts.

PRNEWS talks to Sonia Diaz about Hispanic Heritage Month and Communications

[VIDEO] PRNEWS Discusses Hispanic Heritage Month and Communication

September 21st, 2022 by

PRNEWS welcomed Sonia Diaz, president, Hispanic PR Association (HPRA), to discuss how well the Hispanic community is represented in PR and media.

Patagonia Owner’s Giveaway Can Make Climate Change a Local Issue

September 20th, 2022 by

A key component of the Patagonia giveaway is that the brand can make climate a local and even more relatable issue, our author, a retail and climate veteran, argues.

DirecTV bobbles NFL Sunday Ticket response when platform fails

DirecTV Misses the Mark on Timely Crisis Response

September 19th, 2022 by

DirecTV failed to provide NFL Sunday Ticket users a timely response on why its product did not work for a second consecutive Sunday. 

Patagonia and Capitol Hill: Highs and Lows of Environmental PR

September 15th, 2022 by

In a single day we saw an impossibly high example of environmental-purpose PR and potentially some horrendous greenwashing.

market volatility should encourage brands to communicate even more

Volatile Markets Cause Pressure for Biden, Brands

September 14th, 2022 by

Regardless of what President Biden says, organizations are responsible for communicating important information to shareholders.

Why King Charles III Walks a Delicate PR Tightrope

September 13th, 2022 by

Content is king. The early days of King Charles’ reign demonstrate he has the content–experience and technical expertise–of a savvy monarch. His scandal-prone family needs it.

Three Approaches for Engaging Global Warming’s ‘Six Americas’

September 7th, 2022 by

Yale’s Climate Change Communication program says the country has 6 views of global warming. Our author presents 3 ways of engaging them.