There are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making… Continued
Media Relations
Case Study: Establishing a Unified Brand for Philips with Smart Marketing, Teamwork and Keeping Things Flexible
February 10th, 2014 by PRNEWSPrior to 2013, Philips had 40 brands exhibiting in multiple exhibit spaces at LFI, each heavy with product displays. The new positioning required GES and Philips to produce a single 10,000 square-foot innovative booth to house all previously separated brands.
Don’t Let Testy Interview Devolve Into a Debate About Your Brand
February 10th, 2014 by PRNEWSIt’s one thing for a top executive to be camera-ready for a media interview and know his talking points cold. It’s another when the reporter has a bone to pick with the executive, has a habit of interrupting the responses and can barely contain his or her hostility toward the brand or organization.
Blogs Emerging as News Release Platform
February 10th, 2014 by PRNEWSMore than half (60%) of PR executives said they have not used blog type news releases without a formal news release, according to an exclusive study conducted by marketing communications agency MWW.
Pepsi (and Other Brands) Feel a Sochi Olympics Halo Effect. And Apparently Don’t Care
February 6th, 2014 by Brian KellyPerhaps spurred by its history of large ad presence at events such as the Super Bowl, Pepsi is incorrectly perceived by 21% of respondents in a new survey to be an official Olympic sponsor. According… Continued
Social and Mobile Channels Provide New Wheels for Your Media Tours
February 3rd, 2014 by PRNEWSMobile marketing tours are an increasingly popular PR vehicle for brands and organizations that want to move beyond static media tours.
What We’ve Got Here Is Failure to Communicate—With Millennials
January 31st, 2014 by Steve GoldsteinMaybe you recall Strother Martin’s pained, twisted line of dialogue spoken to Paul Newman in Cool Hand Luke, delivered after Martin has struck chain-gang prisoner Newman with a blackjack: “What we’ve got here is failure… Continued
Upping Your Game to Reach Online Media
January 30th, 2014 by Richard BrownellThe proliferation of news websites is good for PR communicators, but you will have to be more creative and skillful than ever when pitching journalists.
5 Things to Do When Your Senior Leader Threatens to Throw a Journalist Off a Balcony
January 29th, 2014 by Steve GoldsteinIn the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips.
PR Insider: A Peek Behind the Media Curtain
January 27th, 2014 by Adam MyrickSetting aside time to visit the newsrooms of media outlets you serve as a communicator is a great way to build relationships and understand what makes a media outlet tick.