As Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied.
Media Relations
PR Insider: TV Is Still Important in Your PR Plan
November 3rd, 2014 by Andrew BlumEverybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way.
Case Study: Food Network Magazine Cooks Up Tasty Brand Extension
November 3rd, 2014 by PRNEWSChicago-based boutique PR agency Henson Consulting (HC) was tasked with expanding Food Network’s reputation by putting together the first-ever Food Network Concert at famed outdoor Chicago music venue Ravinia.
Exec Coaching Can Boost Productivity
November 3rd, 2014 by Ken JacobsCoaching can help executives in all the areas that define leadership, including creating a vision, articulating values, building trust, acting courageously, inspiring and motivating followers and helping teams to achieve their goals.
Tim Cook Outs Apple as an ‘Advocate for Human Rights and Equality’
October 30th, 2014 by Steve GoldsteinWith his public acknowledgement in a self-penned Businessweek article that he’s gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights.
Taco Bell ‘Blacks Out’ Its Social Media Presence to Promote a New App
October 29th, 2014 byWhether or not you’re looking to chow down on a chalupa anytime soon, you have to admit that Taco Bell’s social media black out is creative. In a welcomed break with many brands’ social strategies, it’s also not obtrusive or annoying.
Taylor Swift Backlash Could Be a Case of No Such Thing as Bad Publicity
October 28th, 2014 by Matthew SchwartzNYC and Co. should send thank-you notes to some of the New Yorkers who are now disparaging Swift as a spokesperson for New York City.
Facebook Wants to Host Publishers’ Content Directly on Its Mobile App
October 27th, 2014 byPublishers relinquishing control of their distribution method may seem unlikely now, but having a reliable high-speed Internet connection in your pocket seemed pretty unlikely just a few years ago, too. For publishers, going to where the people are has never been a bad idea—and they are undoubtedly on Facebook on their mobile devices.
Crisis Communications at Work in NYC Ebola Case
October 24th, 2014 by Richard BrownellLast night’s press conference to share information about New York City’s first Ebola case was a demonstration of crisis communications in action.
Facebook’s Mark Zuckerberg Can Speak Fluent Mandarin
October 23rd, 2014 byMark Zuckerberg showcased his Chinese skills on Wednesday to the amazement of a crowd at Beijing’s Tsinghua University, conducting a 30-minute Q&A session entirely in Mandarin.