Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling.
Media Relations
PR Insider: What the UN and NGOs Can Learn from PR Pros
January 13th, 2014 by Mina JasarevicHere’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations.
Playing Nice in a Multifaceted Media Environment
January 13th, 2014 by Adryanna SutherlandHow do multiple agencies play nice in this increasingly collaborative environment? Here are a few suggestions:
Be a More Effective PR Pro Through a Knowledge of Ethics Storytelling
January 13th, 2014 by Emmanuel TchividjianStories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend.
12 PR Tips for Working with Media
January 10th, 2014 by Richard BrownellCommunicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember.
Yahoo’s Marissa Mayer Answers to ‘Me, Me, Me’
January 8th, 2014 by Diane SchwartzA packed theater at CES welcomed the hour-long advertisement for Yahoo that CEO Marissa Mayer brought to the stage because, well, it was interesting and entertaining. It was about the most important people: us.
How to Optimize Press Releases for Shareability
January 6th, 2014 by Caysey WeltonPR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases.
Cheerios Listens to Popular Opinion, Removes GMOs
January 3rd, 2014 by Caysey WeltonGeneral Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal.
Do You Have What It Takes to Be a Journalist Whisperer?
January 3rd, 2014 by Steve GoldsteinAt PR News’ recent Media Relations Conference at the National Press Club in Washington, D.C., Amy Eisman of American University’s School of Communication and a founding editor of USA Today brought up the concept of the… Continued
New Year’s Resolutions for the PR-Minded
December 31st, 2013 by Diane SchwartzThe good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do. But resolutions do crystallize our goals and make the month of January, at… Continued