It’s a model for crisis management: Under Armour CEO Kevin Plank responded to the criticism politely, defended his brand and refused to sling mud back at his detractors.
Media Relations
Olympian Bode Miller Avoids Weepy Interview Blame Game
February 18th, 2014 by Richard BrownellBode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response.
When the Event Starts, Plans Can Be Worthless, but Planning is Everything
February 17th, 2014 by Jim GregoryThere are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives.
In the Heat of a Crisis, Will Your PR Plan Work?
February 17th, 2014 by Gene GrabowskiBrands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.
When an Old Crisis Resurfaces: 4 Principles for an Effective Response
February 13th, 2014 by Tony SilberYesterday, I was driving home with a friend, and the conversation turned, as it inevitably does, to Howard Dean’s famous scream in the 2004 presidential campaign. (Okay, it’s not really inevitable, it’s just funny to… Continued
5 Storytelling Tips to Make Your Brand More Relatable
February 11th, 2014 by Richard BrownellStorytelling is a fundamental skill for communicators. Here are some tips to make your messaging shine.
9 Habits of Highly Effective PR People
February 10th, 2014 by Diane SchwartzThere are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making… Continued
Case Study: Establishing a Unified Brand for Philips with Smart Marketing, Teamwork and Keeping Things Flexible
February 10th, 2014 by PRNEWSPrior to 2013, Philips had 40 brands exhibiting in multiple exhibit spaces at LFI, each heavy with product displays. The new positioning required GES and Philips to produce a single 10,000 square-foot innovative booth to house all previously separated brands.
Don’t Let Testy Interview Devolve Into a Debate About Your Brand
February 10th, 2014 by PRNEWSIt’s one thing for a top executive to be camera-ready for a media interview and know his talking points cold. It’s another when the reporter has a bone to pick with the executive, has a habit of interrupting the responses and can barely contain his or her hostility toward the brand or organization.
Blogs Emerging as News Release Platform
February 10th, 2014 by PRNEWSMore than half (60%) of PR executives said they have not used blog type news releases without a formal news release, according to an exclusive study conducted by marketing communications agency MWW.