Media Relations

The minor league baseball team created a big-time buzz with the simple addition of a slice of bacon to their uniforms.

Amtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space.

I’m writing this blog post on Amtrak’s Northeast Regional, but I want to make it plain that it’s not on Amtrak’s dime. So I’m free to complain about the woman across the aisle from me… Continued

Ball Park, which is owned by The Hillshire Brands Co., called on its longtime PR agency MWW to create a PR campaign that would leverage the brand’s equity and carve a new niche among both sports fans and food shoppers.

It’s a model for crisis management: Under Armour CEO Kevin Plank responded to the criticism politely, defended his brand and refused to sling mud back at his detractors.

Bode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response.

There are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives.

Brands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.

Yesterday, I was driving home with a friend, and the conversation turned, as it inevitably does, to Howard Dean’s famous scream in the 2004 presidential campaign. (Okay, it’s not really inevitable, it’s just funny to… Continued

Storytelling is a fundamental skill for communicators. Here are some tips to make your messaging shine.