This personal tale of one journalist’s journey from news to PR explores the ups and downs for anyone looking to make a similar career change.
Media Relations
How To Pitch Female Baby Boomers
June 30th, 2014 by Maria ReitanFor decades, marketers have considered women 50+ (and even women in their 40s) barely worth marketing to, instead going after dewy women in their 20s and 30s. That’s despite the fact that at 40 million
Walmart Picks a Fight with The New York Times: Good PR or Bad?
June 24th, 2014 by Richard BrownellWhat happens when the nation’s largest retailer picks a fight with the nation’s most respected newspaper? Does this make for good PR or bad PR?
Pitch a New Tent at Live Events and Conferences
June 23rd, 2014 by Matthew SchwartzLive events and conferences are considered a main source of revenue for b-to-b media companies, as ad dollars once devoted to print publications have pretty bottomed out. Now a lot of consumer media brands are getting into the events act, which enlarges the aperture for PR pros looking to get some exposure for their company or C-level executives.
PR Insider: At the Intersection of PR and Fiction
June 19th, 2014 by Linda RancourtHere’s how one nonprofit organization was able to take advantage of a media placement on a popular national television show to connect with new audiences.
Words to Use to Get Your Press Releases Read
June 18th, 2014 by Matthew SchwartzOur Water Cooler item the other day regarding some of the words to avoid in press releases generated instant feedback. However, a few communications professionals asked us to flip the notion, and offer some words that will get journalists to read your press releases rather than delete them.
10 Words to Avoid in Your Press Releases
June 16th, 2014 by Matthew SchwartzDo you use the term “solutions” in your press releases? Be honest. It’s one of those words that seem to describe almost anything. It’s also a crutch that can cost PR pros and communicators dearly when trying to get their media pitches into the right hands.
Starbucks Smartens Up Its Image with Free Online Education for Employees
June 16th, 2014 byAs the first major company to offer a program of this size and scale without major stipulations, Starbucks has positioned itself as a progressive advocate of higher education, a fortunate if not intentioned side effect of the new initiative.
12 Tips to Improve Your Networking Skills
June 13th, 2014 by Steve GoldsteinPR professionals are—or should be—networking masters, so we asked them to share their tips for those awkward moments when you’re in a room full of strangers that might just turn into your pathway to greater success.
New Fundraising Strategy Post-Superstorm Sandy
June 9th, 2014 by PRNEWSIn 2012, the donations for the Christmas Program were down significantly from previous years. So in November 2012, Nancy Marshall Communications (NMC) worked with the nonprofit to help with the marketing and PR efforts for its Christmas Program.