Media Relations

Amid the plethora of online media channels, the primary role of PR pros remains the ability to reach reporters and convince them that a story has value for their audiences.

While many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers.

There are a number of benefits to having your brand’s leaders on social media. Here are some tips on how to do it right.

Winner: Adrenna Alkhas, Marketing and Communications Director, Stanislaus County Fair Half a century ago, county fair organizers could count on the warming feel of a yearly ritual to draw huge, happy crowds and sponsors. In… Continued

Winner: David Daigle, Associate Director for Communications, Public Health Preparedness and Response, U.S. Centers for Disease Control and Prevention Dave Daigle is a nationally recognized expert on crisis and emergency risk communications. In 2014, Daigle… Continued

Winner: Tim Ryan, General Manager at Sawyer Miller Weber Shandwick Across the Weber Shandwick network, Tim Ryan is the go-to expert when it comes to campaigns designed to help consumers make informed healthcare choices. He… Continued

Winner: Chris LaPlaca, Senior Vice President, Corporate Communications, ESPN As ESPN’s senior vice president, corporate communications, Chris LaPlaca is responsible for the company’s worldwide internal, public and media relations strategies, including oversight of consumer, corporate… Continued

Winner: Dan Hewitt, Vice President of Media Relations and Event Management, The Entertainment Software Association Dan Hewitt led the comprehensive, seamless approach to planning and promoting all aspects of the 2014 Electronic Entertainment Expo (E3),… Continued

Winner: Cari Brunelle, Partner, Hellerman Baretz Communications Cari Brunelle’s integrity comes through fully in the pressure cooker of high-stakes, crisis situations. It is then, faced with difficult choices, that clients (and their advisers) can be… Continued

Winner: Ichiro Kawasaki, Associate Director, Leadership Communications/Corporate Responsibility Communications, KPMG US Ichiro Kawasaki has made a significant impact on KPMG’s visibility relative to the firm’s corporate responsibility efforts. As an associate director in KPMG’s corporate… Continued