To deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities.
Media Relations
PR Lessons From the Presidential Campaigns
April 27th, 2015 by PRNEWSPartisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality.
The Press Release Lives. Are Yours Effective?
April 27th, 2015 by PRNEWSWhile the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings.
The Week in PR—April 20 – April 24, 2015
April 27th, 2015 by PRNEWSBracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa.
5 Steps to Building a Thought Leadership Campaign
April 24th, 2015 by Richard BrownellHaving a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made.
8 Rules to Sharpen Your PR Writing
April 21st, 2015 by Richard BrownellGood PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.
PR Insider: Keeping It Short and Simple With the Media
April 20th, 2015 by David HamiltonFor PR professionals, especially those tasked with pitching story ideas to the media, the mantra to remember is “Keep It Short and Simple.”
Ben Affleck Learns the PR Dangers of Censorship
April 20th, 2015 by Matthew SchwartzBen Affleck, who directed the political thriller Argo, should know better: you foster what you try to hide. Affleck now is learning that the hard way.
9 Surprise PR Tactics That Will Make You Irresistible to Reporters
April 16th, 2015 by Steve Goldstein“One of the most challenging aspects of working in PR is building relationships with reporters,” says author Tania Luna, who will be the keynote presenter on day two of PR News’ Digital PR Conference in Miami. “Luckily, things get a lot easier when you have the science of surprise on your side.”
5 PR Tips for Taking on a Client Post-Crisis
April 14th, 2015 by Matthew SchwartzPorter Novelli, brought in to contain the damage in Indiana after the Religious Freedom Restoration Act controversy, has its work cut out.