Media Relations

The UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.

For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there.

Have you ever tried publicizing a new restaurant in a food-crazy city? In late 2014, Good Stuff Eatery approached Chicago-based PR agency Henson Consulting (HC) to tout the opening of its newest location in Chicago and maximize media opportunities for celebrity chef Spike Mendelsohn and his family.

Communicating crucial details with the public is a primary concern when a tragedy strikes. Philadelphia Mayor Michael Nutter has proven a largely effective crisis communicator.

“Know Thyself” —inscribed on the forecourt of the Temple of Apollo at Delphi *** In 1967, in what seemed like a far less-complicated time, a McDonald’s TV commercial, borrowing the tune from “Down by the… Continued

Airbnb sends a strong message and Walmart’s insult to injury.

Bud Light apparently was trying to be anything but boring with a new marketing message on some of its beer bottles—and got burned in the process.

There’s a British proverb that says, “Youth looks forward but age looks back.” That pretty much sums up the way Blue Bell Ice Cream and Twitter handled their respective crises last month.

Legacy brands face a unique challenge in maintaining relevancy in the digital age. Here is how one such company met and overcame that challenge.

Everyone makes mistakes, sometimes egregious ones, but in time those can be forgiven. What is not forgiven is lying about your role in bad behavior.