Subway must want this year to end quickly. Jared Fogle, the company-created celebrity spokesperson, this week agreed to plead guilty of traveling to engage in illicit sexual conduct with a minor and the distribution and… Continued
Media Relations
PR News Taps Journalist Seth Arenstein to Lead Premium Content Strategy
August 18th, 2015 by Steve GoldsteinVeteran journalist Seth Arenstein has been named editor of PR News’ cornerstone weekly premium publication and will lead the media brand’s premium content products.
6 Thought Leadership Tips for PR Pros
August 18th, 2015 by Sandra CoyleIn today’s social age, potential clients are making business choices based on the quality and visibility of your brand’s thought leadership before they engage with you.
Week in PR
August 18th, 2015 by PRNEWSWriting The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder?
Bezos’ Silence Haunts NYT Piece on Amazon’s Corporate Culture
August 17th, 2015 by Mark RenfreeThe voices of Amazon’s top executives—including Jeff Bezos, Amazon’s founder and chief executive—were equivocally missing from the New York Times’ narrative.
How to Get Your Media Pitches Read
August 17th, 2015 by PRNEWSEmail is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.
How an Entire City Was Rebranded on a Shoestring Budget
August 14th, 2015 by Mark RenfreeNebo Agency and its partners set out to alter the perception of Atlanta to reflect the cultural, technological and financial powerhouse that it is.
How to Increase Your Press Release ROI
August 13th, 2015 by Vilan TrubYou can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps.
4 Steps Beyond the Media Pitch: Get the Coverage Results You Want
August 12th, 2015 by Jane VadenReaching out to reporters can be a laborious process, but providing them with useful information and fostering those relationships can help you reach your coverage goals.
5 Ways to Make the Most of an In-Person Briefing
August 11th, 2015 by Matthew SchwartzGetting face time with reporters who cover your sector doesn’t ensure that they’ll give your story/company/campaign coverage—although that’s certainly a possibility—but it should go a long way in helping to cultivate the relationship and put your company on a short list of sources.