In incident management, just as in emergency medical care, what you do in the first 60 minutes, or the Golden Hour, often determines whether your event remains manageable or erupts into a full-blown crisis.
Media Relations
5 Ways to Build Relationships With the Media
September 15th, 2015 by Richard BrownellMedia connections can help you get a story out to the masses, which in turn can earn you brand exposure and a wider audience.
4 News Writing Rules to Craft Irresistible Press Releases
September 14th, 2015 by Richard BrownellFollow a reporter’s rules for writing and you will increase the potential for exposure for your releases.
How PR Inspired Thousands of Chicagoans to Share Meals and Discuss Their City’s Future
September 11th, 2015 by Mark RenfreeThe Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.
Media’s POV: 5 PR Pitching Pet Peeves
September 11th, 2015 by David HamiltonBy thinking of the press as a partner, rather than as a resource, you enhance the chances of landing a prime-time interview, cover article or lead story for a client or for your organization.
Apple’s Live Event Kicks Off Holiday Season With Jobsian Style
September 9th, 2015 by Steve GoldsteinApple’s live events continue to be powerful communications vehicles, even without Steve Jobs’ charisma and celebrity.
How Bruce Lee’s Yellow Jumpsuit Drove Brand Awareness for an Unsung Museum
September 4th, 2015 by Mark RenfreeThe Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit.
A Yearly List That Can Help You Communicate with Millennials
September 3rd, 2015 by Seth ArensteinSigns of the times: Jeb Bush goes on the offensive, attacking Donald Trump, but does so with a video on the Internet. Trump returns serve via Twitter and Instagram. Blue Bell Creameries, founded in 1907,… Continued
Redskins Twitter Fail Is a Lesson and a Reminder to Communicators
September 3rd, 2015 by Richard BrownellGood communicators know the rules of what and what not to do on Twitter. But let’s assume a bad tweet has escaped out into the world. How do you recover?
7 PR Leaders Weigh In on Way Ahead for Subway
August 31st, 2015 by Seth ArensteinWe asked PR thought leaders how they would counsel Subway during the next 3-5 months.