Media Relations


How to Woo Reporters and Keep Them on Your Side

January 16th, 2008 by

Cultivating reporters can be an all-encompassing task, one that requires equal expenditures of energy, stamina and determination. Not only does it help knowing what a reporter’s beat is, how it relates to who or what… Continued

Pitching Bloggers

January 8th, 2008 by

Before the Internet, it used to be that traditional media (TV, print, radio) was the avenue PR people targeted for their pitches. But now with the predominance of Web 2.0 and nontraditional media platforms, that… Continued

How to Pitch Like A Pro

December 11th, 2007 by

As PR practitioners, we’re often caught in a quandary between clients and companies who want results and journalists who won’t call you back because they want you off their backs. Unless, of course, they want… Continued

Media Messaging Out of Touch with Consumers, According to New Survey

December 10th, 2007 by

    The way communicators dispense information is out of sync with the way consumers use media, according to Media, Myths & Realities, a comprehensive survey of media usage among consumers and communications professionals conducted by… Continued

Globalizing Your Message

December 5th, 2007 by

    If you’re going to be practicing PR on a global scale, it is imperative you get acquainted with how public relations is practiced in different countries. Following are some tips culled from PR Landscapes,… Continued

Getting Media Coverage at Trade Shows

November 30th, 2007 by

Trade shows are always a great way for your company to generate attention for possible media coverage. But the question is how do you identify the relevant publications that may want to write about your… Continued

Tip Sheet: Crafting Your Message in the Digital Media World

August 14th, 2007 by

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why?

The Ultimate How-To Guide: Search Engine Marketing

August 6th, 2007 by

Web 2.0 – that is, the collective name of the services that let people collaborate and share information online – has given birth to an ornery, brilliant, sometimes-deceitful offspring: PR 2.0.

Mapping Your Message: The Key To Telling A Media Relations Success Story

June 4th, 2007 by

Media relations may be the foundation on which public relations was built, but oh how times have changed. Disintermediation, increased public scrutiny, consumer-generated media, stakeholder empowerment…

How To…Build A Multimedia Press Release

March 19th, 2007 by

If press releases are one of the founding tenets of traditional PR, then multimedia press releases are the wave of current development.