If press releases are one of the founding tenets of traditional PR, then multimedia press releases are the wave of current development.
Media Relations
PR Leaders Offer Hands-On Insight For Media Training Strategies
February 27th, 2006 by PRNEWSVice President Dick Cheney’s now-infamous hunting expedition and subsequent fallout has brought the importance of media training spokespeople to the forefront of the PR profession. His communications teams’ laundry list of faux pas – including… Continued
The Well-Provisioned War Room And Why You Need One
October 26th, 2005 by PRNEWSWhen a crisis erupts, the communications team goes to ground, huddling in the "war room," the "command center." From this hub, PR leadership can call the shots, watching as the story unfolds and adjusting communications… Continued