Media Relations


How to Measure Social Media Relations: The More Things Change, the More They Remain the Same

February 13th, 2008 by

Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their entire approach from… Continued

Tip Sheet: Managing Crises Through Social Media

February 7th, 2008 by

By Robbin Goodman Collectively, the social media — including blogs, social networks, RSS feeds, podcasts, wikis, reviews, bulletin boards and newsgroups — have the power to support or destroy a brand or reputation. Transparency is… Continued

Corp Communications Chiefs Have Longer Tenures, Says New Study

February 5th, 2008 by

According to a new study, there is a strong link between a company’s corporate communications organization and the company’s ranking on Fortune magazine’s “World’s Most Admired Companies” list.  Also, findings reveal that the professional background,… Continued

Planning Events on a Budget

January 31st, 2008 by

It seems like a dichotomy: You want to plan an event that has strong CSR overtones but you can’t because you lack the budget for it. Or so you think. Whether it’s sponsoring another company’s… Continued

Six Sites You Should be Pitching

January 28th, 2008 by

Forget about! Believe it or not, there are several compelling sites out there in cyberspace where you can get your message out about your product or company—and still make an impression. Sure, the Web… Continued

How to Woo Reporters and Keep Them on Your Side

January 16th, 2008 by

Cultivating reporters can be an all-encompassing task, one that requires equal expenditures of energy, stamina and determination. Not only does it help knowing what a reporter’s beat is, how it relates to who or what… Continued

Pitching Bloggers

January 8th, 2008 by

Before the Internet, it used to be that traditional media (TV, print, radio) was the avenue PR people targeted for their pitches. But now with the predominance of Web 2.0 and nontraditional media platforms, that… Continued

How to Pitch Like A Pro

December 11th, 2007 by

As PR practitioners, we’re often caught in a quandary between clients and companies who want results and journalists who won’t call you back because they want you off their backs. Unless, of course, they want… Continued

Media Messaging Out of Touch with Consumers, According to New Survey

December 10th, 2007 by

    The way communicators dispense information is out of sync with the way consumers use media, according to Media, Myths & Realities, a comprehensive survey of media usage among consumers and communications professionals conducted by… Continued

Globalizing Your Message

December 5th, 2007 by

    If you’re going to be practicing PR on a global scale, it is imperative you get acquainted with how public relations is practiced in different countries. Following are some tips culled from PR Landscapes,… Continued