Media Relations

Forget about nytimes.com! Believe it or not, there are several compelling sites out there in cyberspace where you can get your message out about your product or company—and still make an impression. Sure, the Web… Continued

Cultivating reporters can be an all-encompassing task, one that requires equal expenditures of energy, stamina and determination. Not only does it help knowing what a reporter’s beat is, how it relates to who or what… Continued

Before the Internet, it used to be that traditional media (TV, print, radio) was the avenue PR people targeted for their pitches. But now with the predominance of Web 2.0 and nontraditional media platforms, that… Continued

As PR practitioners, we’re often caught in a quandary between clients and companies who want results and journalists who won’t call you back because they want you off their backs. Unless, of course, they want… Continued

    The way communicators dispense information is out of sync with the way consumers use media, according to Media, Myths & Realities, a comprehensive survey of media usage among consumers and communications professionals conducted by… Continued

    If you’re going to be practicing PR on a global scale, it is imperative you get acquainted with how public relations is practiced in different countries. Following are some tips culled from PR Landscapes,… Continued

Trade shows are always a great way for your company to generate attention for possible media coverage. But the question is how do you identify the relevant publications that may want to write about your… Continued

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why?

Web 2.0 – that is, the collective name of the services that let people collaborate and share information online – has given birth to an ornery, brilliant, sometimes-deceitful offspring: PR 2.0.

Media relations may be the foundation on which public relations was built, but oh how times have changed. Disintermediation, increased public scrutiny, consumer-generated media, stakeholder empowerment…