Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line? Good, now forget it because that spokesperson is a dinosaur, and training today’s… Continued
Media Relations
What do the Media Want From a Business Interview?
February 24th, 2009 by PRNEWSOne of the biggest mistakes that business people make in any interview is that they assume they are speaking to a business audience. In reality, even when you get booked on CNBC, or interviewed for… Continued
The Art of Preparation
February 23rd, 2009 by PRNEWSYou’ve all probably heard one of the following statement s from a CEO or executive who’s getting ready to face the media: “I don’t need to spend time preparing for an interview. I do my… Continued
Interview Training for CEOs: How to Make it Worth Their Time
February 19th, 2009 by PRNEWSHow a CEO handles media attention is becoming key to the success of an organization.
Media Cents: Using the Media to Attract Customers
February 17th, 2009 by PRNEWSWhat you’re doing is as important as what you’re saying to the media.
Pitch-Perfect Media Relations Gives PR a Head Start in Tough Economy
February 16th, 2009 by PRNEWSBy Brian Parrish Early in their careers, successful public relations practitioners master the balancing act necessary for effective media relations: reconciling their clients’ messaging needs with publications’ editorial requirements. Even in the best of times,… Continued
In Media Training, a Little Realism Goes a Long Way
February 10th, 2009 by PRNEWSMedia training must be realistic, maybe even jarring at times to be effective. It’s important to get across to subjects that reporters can be sharp, occasionally abrasive and even combative. And if you can handle… Continued
Executive Coaching & Media Training: Same Difference?
February 9th, 2009 by PRNEWSTo many, executive coaching sounds an awful lot like media training—just for a broader stakeholder base. And, in many ways, you are right. PR professionals’ expertise in coaching, training or other types of counseling is… Continued
Dare to be Different: Attracting Media Attention
February 9th, 2009 by PRNEWSSometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your… Continued
Brevity is Poetry: Talking to the Media
February 4th, 2009 by Iris DorbianWe have a cardinal rule in effective media training: Be brief. By knowing our audience, we can communicate more effectively, delivering a 10-word message rather than a 50-word ramble. We understand whom we are trying… Continued