Gone are the days when most journalists seamlessly fit the classic stereotype: scrappy professionals armed with a beat-up notebook and a fat Rolodex who dashed in and out of chaotic newsrooms the moment a tip… Continued
Media Relations
When Not to Pitch
March 3rd, 2009 by PRNEWSEvery day, public relations professionals pitch stories to media outlets of every stripe. First, the bad news: The vast majority do not succeed in generating coverage. Editors, producers and reporters are constantly overwhelmed with requests… Continued
Introducing the 2009 PR News CSR Award Winner in Media Relations
March 2nd, 2009 by PRNEWSWinner: Coca-Cola Enterprises Campaign: Coca-Cola Enterprises External Communications Plan for the 2008 National Political Conventions During the 2008 presidential campaigns, environmental issues were top concerns for both voters and candidates. To put those words into… Continued
Media UNTraining: Avoiding ‘Overprocessed’ Media Images
March 2nd, 2009 by PRNEWSRemember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line? Good, now forget it because that spokesperson is a dinosaur, and training today’s… Continued
What do the Media Want From a Business Interview?
February 24th, 2009 by PRNEWSOne of the biggest mistakes that business people make in any interview is that they assume they are speaking to a business audience. In reality, even when you get booked on CNBC, or interviewed for… Continued
The Art of Preparation
February 23rd, 2009 by PRNEWSYou’ve all probably heard one of the following statement s from a CEO or executive who’s getting ready to face the media: “I don’t need to spend time preparing for an interview. I do my… Continued
Interview Training for CEOs: How to Make it Worth Their Time
February 19th, 2009 by PRNEWSHow a CEO handles media attention is becoming key to the success of an organization.
Media Cents: Using the Media to Attract Customers
February 17th, 2009 by PRNEWSWhat you’re doing is as important as what you’re saying to the media.
Pitch-Perfect Media Relations Gives PR a Head Start in Tough Economy
February 16th, 2009 by PRNEWSBy Brian Parrish Early in their careers, successful public relations practitioners master the balancing act necessary for effective media relations: reconciling their clients’ messaging needs with publications’ editorial requirements. Even in the best of times,… Continued
In Media Training, a Little Realism Goes a Long Way
February 10th, 2009 by PRNEWSMedia training must be realistic, maybe even jarring at times to be effective. It’s important to get across to subjects that reporters can be sharp, occasionally abrasive and even combative. And if you can handle… Continued