Media Relations

The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.

An exclusive PR News chart shows that the tone of media coverage of corporate attributes has been more positive of late, with the exception of CSR.

The U.S. Army Corps of Engineers tailored outreach to the Iraqi people about its mission with the aim to educate the community and protect its staff with the help of public affairs specialists.

Flight attendant Steven Slater’s angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners.

PR News tracks the media relations efforts that moved the Tim Tebow/Jockey International sponsorship deal story from beginning to end.

The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.

To promote the use of CFL bulbs among its customers, Puget Sound Energy engineered a fully integrated marketing/communications campaign the rocked the northwest–not bad for conservative utility outfit.

While conventional wisdom tells PR executives to get their top management out in front of the media to build reputation and trust, data compiled by PRIME Research for PR News shows that compared to other PR disciplines “management” coverage by top media outlets is severely lacking.

From a PR perspective, Dan Gilbert’s letter to fans in response to LeBron’s departure could have been constructed differently—to reenforce the positive.

Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency.