It happens every time your boss is interviewed by a reporter. You hear about it from your co-workers, your fellow public relations practitioners, even from some reporters. The boss needs to smooth some jagged communications… Continued
Media Relations
Identifying the Right Spokesperson during a Complex Crisis
January 5th, 2009 by PRNEWSCommunicating about complex scientific issues is difficult on a normal day, but add stress and it can be overwhelming. Communication changes when concern is rampant and emotions are high. Building trust and credibility requires speed… Continued
Clever Contests That Will Tempt Reporters to Cal
January 5th, 2009 by Iris DorbianCelebrating a business anniversary soon and hoping the media will jump on the story? Dream on. Nobody but you cares how long you’ve been in business. If you really want to catch the media’s attention,… Continued
What To Do If You Know You’ll Be On Camera
December 30th, 2008 by Iris DorbianFacing the press to get your message out can be unnerving if you’re not well-prepared. Following are four best practices that should make you media-ready for all types of scenarios: Be ready: In addition to… Continued
Media Training for a Podcast Interview: Four Tips
December 30th, 2008 by Iris DorbianWhether you’re a seasoned upper-echelon exec or an entrepreneur who has just launched a new product or service, media training is an iimperative when being interviewed by the press. But suppose the medium you’re approaching… Continued
Preparing Executives for the Always-On World of Social Media Training
December 30th, 2008 by Iris DorbianWith the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview… Continued
Optimizing Your Press Release or Web Content
December 22nd, 2008 by Iris DorbianTo widen your access and reach on the Web, it’s important to optimize press releases and online content for media. Here are a few surefire tips: • Think upward and to the left • Optimize… Continued
Best Practices for Writing Media Center Content
December 22nd, 2008 by Iris DorbianFollowing are a few guidelines that will help you write and shape content for your company’s newsroom or media center: • Utilize a robust content management system; consider using blog publishing platforms as a content-management… Continued
How to Develop a Media-Friendly Web Site
December 22nd, 2008 by Iris DorbianLooking for ways to improve your relationship with the media? How about starting with your Web site. Following are a few tips offered by Open Books marketing/PR director Becca Keaty on how you can whip… Continued
Relationship Training: Building a Media Network One Reporter at a Time
December 17th, 2008 by PRNEWSBuilding relationships with journalists is not much different than with anybody else in business: It takes time and effort and you get out of it what you put in. But the dividends from that effort… Continued