Media Relations

Good news for Internet content producers: A recent TNS study reveals that people trust information they get from online news sources roughly to the same degree as information from friends. Among the findings: •    42%… Continued

Widely referred to as the "Woodstock of gaming," QuakeCon is the largest local-area-network video game fan appreciation event in North America. Working with PR firm Rogers & Cowan, QuakeCon wanted to take the event global… Continued

Following are six ways to defuse a crisis situation when speaking to the media: •    Know what you want to say before the interview. Instead of waiting for questions to trigger your message, look for… Continued

As the newsstand shrinks, communications professionals are making more room for themselves in the expanding domain of digital media. But this historic shift in the delivery of news content has also challenged PR practitioners—especially those… Continued

Here’s a 10-rule primer on how to deal with the press during a crisis situation: 1.    Have a plan in place: Don’t learn on the job. 2.    Have a team in place: Assign duties before… Continued

In a year when the woes of newspapers — layoffs, consolidations, and outright closings — are more extensive than in any period in memory, strong evidence of the changing nature of media use in America… Continued

In this 24/7 media world, knowing how to present oneself on camera, radio, in print or a social media platform, has never been more important. In this vein, media training for execs is critical. Following… Continued

When invited or assigned to participate in a press interview, most sources anticipate and prepare for the encounter to unfold in one of three ways: a conversation, a deposition or a Q &A.  All three… Continued

Did your spokesperson’s last big interview opportunity result in an article peppered with company key messages, securing it a coveted spot on your office’s wall of fame?  Or did the messages fall flat during the… Continued

If you want to be a leader, you must be a good communicator.  Or as Winston Churchill once said, “The difference between leadership and mere management is communication.” Two of the most powerful statements you… Continued