Media Relations

image_pdfimage_print

Handling The High-Profile Abramoff Case: A Lobbying Scandal  Becomes a PR Mess

June 15th, 2009 by

The first time I got a press call about Jack Abramoff, it barely registered as a crisis. By the time he pleaded guilty and went to prison in 2006, more than 6,000 news stories had appeared

10 Ways to Generate Buzz for Your Business

June 9th, 2009 by

During the first quarter of 2009, according to a recent report by The Nielsen Company, businesses spent $3.8 billion less on advertising than they did during the same time frame in 2008. With advertising expenditures… Continued

 Web Access Vital to Journalists

June 8th, 2009 by

The results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news. The survey found that 78% of journalists polled visit companies’… Continued

For Business Crises, Bad Press Doesn’t Fit the Crime

June 8th, 2009 by

According to a recent report by the Institute for Crisis Management, negative news coverage of business crises was disproportionately high in 2008. The study, which covered 1,500 print publications worldwide, found that eight of the… Continued

Public Blames Media Partially for Being Blindsided by the Recession

June 3rd, 2009 by

According to a recent 52-nation online survey conducted by The Nielsen Company, most respondents worldwide are pointing their finger at the media, blaming it partially for doing a poor job informing the public about the… Continued

Ten Ways to Deal with the Media in a Crisis

June 1st, 2009 by

For any company, particularly one that’s in the public eye, a crisis, such as a bankruptcy, the unexpected death of a beloved CEO or a financial scandal, is going to require a well-calibrated mix of… Continued

Media Relations During a Crisis: Be Prepared, Then Execute

June 1st, 2009 by

The worst time to determine how to deal with media is in the midst of a crisis. You are going to face many challenges internally and externally, and dealing with the media will be one… Continued

Once Upon a Time: Be a Master Storyteller

May 27th, 2009 by

You know your key messages. You are armed with studies and data. But you’ve had a hard time connecting with your audience on your communications effort. What’s missing? A really good story. The best speakers… Continued

With Media Relations, Transparency Is Everything

May 26th, 2009 by

Since taking office, President Obama has made transparency the backbone of his communications efforts. According to Sherry Goldman, president of Goldman Communications Group, PR professionals must also follow this mandate when dealing with the media,… Continued

Case Study: Writers Guild of America East Strikes Back With Communications

May 25th, 2009 by

In the Hollywood hierarchy, it has been a historical reality that very often the content creators—the writers—wield the least amount of power when it comes to protecting both their intellectual property and accrued benefits.