Trade shows are always a great way for your company to generate attention for possible media coverage. But the question is how do you identify the relevant publications that may want to write about your… Continued
PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why?
Web 2.0 – that is, the collective name of the services that let people collaborate and share information online – has given birth to an ornery, brilliant, sometimes-deceitful offspring: PR 2.0.
Media relations may be the foundation on which public relations was built, but oh how times have changed. Disintermediation, increased public scrutiny, consumer-generated media, stakeholder empowerment…
Vice President Dick Cheney’s now-infamous hunting expedition and subsequent fallout has brought the importance of media training spokespeople to the forefront of the PR profession. His communications teams’ laundry list of faux pas – including… Continued
When a crisis erupts, the communications team goes to ground, huddling in the "war room," the "command center." From this hub, PR leadership can call the shots, watching as the story unfolds and adjusting communications… Continued
A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists.
Top communications executives imparted advice on how to best deal with the evolving media landscape at the PR News Media Relations Forum.
New media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing.