Media Relations

Averting a Crisis with Strategic Communications

May 28th, 2008 by

Prior to the total closure of I-64 in St. Louis, the largest highway improvement in Missouri history, headlines screamed “Apocalypse Now!” and “Traffic Nightmare!” Over the course of one year, the Missouri Department of Transportation… Continued

Consumers Control Future of Media, says Study

May 27th, 2008 by

According to a recent Nokia study, the current wave of user-created media may be here to stay. Nokia polled trend-setting consumers from 17 countries about their online behavior and lifestyles. Extrapolating information from its 900… Continued

New Study Examines Journalists’ Relationship with New Media

May 27th, 2008 by

Brodeur, along with its partner Marketwire, recently announced the results of a study that examined journalists’ relationships with new media. The survey showed that reporters’ perceptions and participation within social media sites and blogs correlates… Continued

Multimedia Strategies for Independent Publishers

May 21st, 2008 by

According to Don Nicholas, internet marketing consultant and managing partner, Mequoda Group, LLC, indepdendent publishers don’t need to stray too far from their larger counterparts’ multimedia publishing strategies. For over fourteen years Nicholas has helped… Continued

10 Tips for Launching a Solid Podcast

May 21st, 2008 by

Campaign studies by Podtrac and TNS found that podcast advertising is three times as effective as “traditional” online advertising, and seven times more so than TV ads. What’s more, in 2007, podcasts served 18.5 million… Continued

What Reporters Really Want

May 19th, 2008 by

There is hardly anything more intimidating than a reporter standing in front of you, arm outstretched with a microphone two inches from your mouth, a camera pointed in your direction and a bright light shining… Continued

Phrases to Avoid in Media Interviews

May 19th, 2008 by

When put on the spot during media interviews, spokespeople often fall back on prepackaged phrases that tend to be counterproductive and, at times, downright destructive. With that in mind, PR professionals should train spokespeople to… Continued

Picking a Celeb Spokesperson

May 13th, 2008 by

To gain awareness of your company’s cause or charity, picking a celebrity spokesperson can be an effective way of attracting media attention. But be smart about it. Don’t arbitrarily pick someone just because he or… Continued

Three Steps to Marketing Success for Small Businesses

May 12th, 2008 by

For small or budget-strapped companies looking to implement an effective marketing plan, there are three steps you should undertake to ensure success. Remember the essentials: market research, your location, the customer group you have targeted,… Continued

The “Pluto Axiom” – Mitigating Confusion Caused by Unofficial Spokespersons

May 6th, 2008 by

Andy Warhol’s 1968 statement that everyone would be famous for 15 minutes unfortunately holds true during emergencies, which makes it a challenge when the media approaches unofficial spokespersons looking for comments. Although unofficial spokespersons have… Continued