Media Relations

The press release still plays an important role in media relations, and Cision’s Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements.

Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom.

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.

Wieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis.

The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets… Continued

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued