The emergence of the Knicks’ Jeremy Lin, a bona fide media sensation since Feb. 4, raises the question of how PR pros can best handle unexpected great news.
Media Relations
Keeping the Media at Bay: Counterintuitive Yet Often Necessary
February 16th, 2012 by PRNEWSWhile it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach.
6 Tips for Message Clarity During a Crisis
February 14th, 2012 by David HamlinTips 1 & 2: Lay off the confusing legal jargon and ax the acronyms.
Keeping the Media at Bay: Counterintuitive Yet Often Necessary
February 13th, 2012 by Scott Van CampThere are situations when tooting your organization’s horn must cease, and media deflection must begin.
BC Hydro’s PR Investment May Reap Powerful Rewards
February 8th, 2012 by Bill MiltenbergBritish Columbia’s electric utility company is loading up on PR research and consultation in advance of major price hikes.
5 Ways to Reinvent the Press Release With SEO
February 7th, 2012 by Vanessa BugaschThe press release still plays an important role in media relations, and Cision’s Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements.
Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results
February 6th, 2012 by Scott Van CampCompelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom.
How PR Can Forge Peaceful Coexistence With Wikipedia
February 6th, 2012 by Scott Van CampCurrent PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.
How PR Can Forge Peaceful Coexistence With Wikipedia
February 6th, 2012 by Scott Van CampCurrent PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.
4 Tips for Building ‘Dark Sites’ To Help In Times of Crisis
February 6th, 2012 by PRNEWSWieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis.