The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.
Media Relations
Measuring Visibility, Engagement & Influence: Generate Metrics That Matter
July 30th, 2012 by Shalimar BlakelyThe ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.
First Tactic to Use With a Hostile Audience: Acknowledge the Boos
July 23rd, 2012 by Scott Van CampMitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.
First Tactic to Use With a Hostile Audience: Acknowledge the Boos
July 23rd, 2012 by Scott Van CampMitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.
6 Reasons Why Grammar Still Matters in the Digital Age
July 17th, 2012 by Andrew HindesWith journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.
6 Reasons Why Grammar Still Matters in the Digital Age
July 17th, 2012 by Andrew HindesWith journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.
Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic
July 16th, 2012 by Linda RomanelloThe world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public.
7-Eleven (Mostly) Nails Brand Opportunities on Its Special Day
July 11th, 2012 by Bill MiltenbergSlurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram.
7-Eleven (Mostly) Nails Brand Opportunities on Its Special Day
July 11th, 2012 by Bill MiltenbergSlurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram.
Managing the Media: Six Steps to Ensure a Successful Event
July 10th, 2012 by Laura GrossNo matter how large or small an event, there are six simple steps to take that will set your organization up for media success.