Media Relations

Contrary to conventional wisdom, Friday can be the best day to pitch the media. And oh, yes, don’t forget to pick up the telephone. We asked Lisa Zlotnick senior VP, media at Lippe Taylor, about media training advice that you have been getting for years, and why you should ignore it.

Kim Kardashian has reportedly split from her longtime family publicist, Jill Fritzo, and signed with Slate PR. Sources suggest that Kardashian is looking to rebrand herself and establish a persona separate from her family.

When I started out in journalism—in daily newspapers—every so often you’d have a colleague opt out of the reporter’s life and move into PR instead. It always seemed like a loss, because some of those… Continued

This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM

Twitter announced it’s going public in a most appropriate forum: Twitter. Here’s a three-step strategy to stoke your own investor excitement while staying on the good side of FINRA/SEC when communicating financial news via social channels.

When UPS wanted to make the public aware of its sustainability and energy-saving practices, the PR team knew it needed to tell an interesting story to showcase its efforts.  It has always stuck with me… Continued

PR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City.

PR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City. The awards set benchmarks of excellence in client PR efforts, as PR agencies were recognized for their work in 23 practice areas.

Winner: Airfoil Airfoil continues to cultivate its communications efforts on the consumer-marketing front. For example, when eBay wanted to engage parents of young children to sell products on the website, the online auction giant called… Continued

Co-Winner: Fuse Three campaigns highlight exactly how well Fuse excels at media relations: The Pepsi “MAX It Now Challenge,” the 2012 Dew Tour and The Ultimate Fighting Championship’s (UFC) Octagon Nation Tour. The Pepsi “MAX… Continued