Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.
Media Relations
Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best
January 30th, 2013 by Bill MiltenbergThe story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.
Road to Effective PR Writing Need Not Be So Bumpy
January 30th, 2013 by Matthew SchwartzDespite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.
Papa John’s PR Firm Empowers Bloggers by Correcting Them
January 29th, 2013 by Bill MiltenbergCrisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.
What PR Pros Can Learn from Super Bowl Media Day
January 29th, 2013 by Matthew SchwartzTaking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference.
Beyond Impressions: 8 Tips for Measuring Your Media Relations Efforts
January 22nd, 2013 by Bill MiltenbergAllyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.
What Facebook’s New Graph Search Means for PR Pros
January 16th, 2013 by Bill MiltenbergWhile Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.
Respect the Locals, Eh: PR Agency Angers Residents of Canada’s Ninth Largest City With New Campaign
January 14th, 2013 by Bill MiltenbergIn seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.
#BareItAll: Three Ways to Leverage the New Tweet Chat for PR Pros
January 9th, 2013 by Matthew Schwartz#BareItAll could show itself to be an important online community for executives interested in practicing better PR.
8 Tips for Communicating During Times of Change
January 3rd, 2013 by Carrie FoxAs we enter 2013, and all the potential change that this year could bring for business, here are tips to remember if and when you must relay difficult news to important audiences.