Media Relations

Cory Booker has raised $4.6 million in 3 months for his Senate campaign. Here are a few lessons from the Mayor for communications pros.

The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign.

Marketers and PR professionals keep hearing the drumbeat of content marketing. And it takes a great content strategist to pick up this beat and produce the right kind of content for the right channel.

The experiences of Penn State and Rutgers show how cultures with lax oversight, athletic-department hubris and the failures of effective university leadership can sink well-cultivated reputations for learning and integrity.

In the immediate aftermath of the tragic plane crash on July 6, Asiana Airlines has been forthcoming with its findings, regardless of how the facts will reflect on the company.

Ashley Callahan, who manages content development for Coca-Cola Journey and who will be leading an online storytelling session at PR News’ Aug. 5 Writing Boot Camp in San Francisco, notes that her company prizes storytelling skills, deeming them essential to building audiences in the crowded digital landscape.

Media relations can be a real challenge for your brand when there is no real news to offer—no new product or service, no upgrade, no high-profile hire, no acquisition, no new financials to report.

OK, I stole the idea for this headline from Abbie Hoffman, author of “Steal This Book.” But let’s call it an homage instead of outright theft. My headline was inspired by WFMU radio host Tom Scharpling,… Continued

Peruse any journalist’s Twitter account and you’re bound to find a tweet about a terrible pitch they’ve received. Media relations is one of the most important skills for PR professionals to master, and email pitches are a crucial piece of the puzzle.

There are countless communications takeaways from the recent celebrity gaffes. Whether it’s Paula Deen dealing with allegations of being a racist and then dropped like a buttered sweet potato by every brand partner, or Jennifer… Continued