Media Relations

Despite publishers’ and journalists’ affinity for Twitter, it turns out that Pinterest is driving more traffic to their homepages. According to a recent Shareaholic study, when it comes to traffic from social, Facebook and Pinterest are leading the way.

More than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards.

Winner: Marina Maher Communications – Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture For people who get to the point in life when they need… Continued

Winner: Edelman – Schick Hydro Wakes Up Shave Zombies and Boosts Brand Sales Charged with significantly boosting sales and awareness of Schick Hydro and its latest product launch (the hydro Power select razor), the Schick… Continued

Winner: Allison+Partners – From Startup to Mainstream: Dropbox for Everyone The problem with buzzwords is that sometimes people use them without thinking about what they actually mean or how they can be applied. “Cloud” is… Continued

Co-Winner: Macy’s Brings “Yes, Virginia The Musical” to Schools Nationwide When you think Macy’s and product launch, an animated musical probably isn’t the first thing that comes to mind. But that was exactly what the… Continued

Winner: Be The Match with PadillaCRT – Inspiring Congressional Support of a Life-Saving Cause  Sometimes it’s easy to forget that public relations is more than bolstering brands and gaining publicity for clients. That is, sometimes… Continued

Winner: Qorvis Communications – Turning the Channel to Al Jazeera America It was a huge communications challenge: Al Jazeera Media Networks was going to acquire Current TV and use Current’s cable distribution to start a… Continued

Winner: AMD Technograffiti at SXSWi 2013 At SXSWi 2013, AMD hosted its own showcase, AMD Technograffiti, a digital underground event aimed at press, social media influencers, gaming enthusiasts, channel customers and AMD employees. The event… Continued

Co-Winner: NAMI – You Are Not Alone On Oct. 1, 2012, with a budget of zero dollars the National Alliance on Mental Illness (NAMI) launched its “You Are Not Alone in this Fight” (YANA) year-end… Continued