It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.
Media Relations
PR Insider: Becoming What You Will Be, and Other New Years’ PR thoughts
December 9th, 2013 by Evan ZallHow to Keep Your Press Releases Out of the Spam Folder
December 9th, 2013 by Caysey WeltonWhat happens if spam filters catch your press release? The answer is simple: nothing.
‘Authenticity’ is a False Premise If Words Fail to Match Your Actions
December 9th, 2013 by Katie PaineAuthenticity is all the rage these days. According to the social media gurus, you have to be authentic if you want to have followers and likes. The crisis communications experts will tell you that authenticity is key to recovery in a crisis. But there are times when authenticity just doesn’t work.
Lessons for Communicators from Nelson Mandela
December 6th, 2013 by Richard BrownellNelson Mandela’s words have inspired millions. Here are some quotes that resonate with PR communicators.
PR Points to Remember When Reaching out to Millennials
December 5th, 2013 by Richard BrownellMillennials are a much sought-after demo by communicators, but they’re not an easy bunch to nail down. In 2008 and 2012, the Obama presidential campaign wisely targeted Millennials (born between the early 1980s and the… Continued
5 Tips to Get Your Brand’s Message in Front of Consumers on Cyber (Every)day
December 2nd, 2013 by Richard BrownellUse key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.
Communication Strategies in Response to Wage Strikes at McDonald’s and Wendy’s
December 2nd, 2013 by Matthew SchwartzOrganizers of a movement demanding a $15-an-hour wage for fast-food workers say they will sponsor one-day strikes in 100 cities on Thursday. It’s debatable whether wage strikes have a negative impact on the bottom line. But PR pros certainly need a strategy in place to respond to such protests and potential crises.
How to Avoid Mistakes in Crafting Press Releases
November 27th, 2013 by Richard BrownellPreventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.
3 Quick Tips to Better Press Releases
November 26th, 2013 by Caysey WeltonAs a communications professional you have one primary goal—communicating your message.
10 Takeaways from PR News’ Chicago Writing Boot Camp
November 25th, 2013 by Richard BrownellTweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.