With all the talk about how companies act during a particular crisis, what happens after the fact? Companies post-crisis should review their actions and measure their impact to discover valuable lessons.
Measurement
An Effective Research RFP Equals Better $ Value
August 16th, 2010 by FRANK OVAITTWhen communications professionals understand how to think about their own research needs and specify useful parameters, they’re far more likely to get real value for their research dollars. Here are tips for creating an effective RFP.
For Best Brand-Building Results, Listen Up!
August 2nd, 2010 by Sam FordIf done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them.
Deep Knowledge of Customers Drives Today’s Engagement Tactics
July 26th, 2010 by PRNEWSWhile a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics.
Online Users Start to Focus on Reputation Management
June 8th, 2010 by PRNEWSNot just a practice for PR execs, reputation management has now become a defining feature of online life for many individual Internet users, especially young adults.
Competitive Analysis: Setting Your Organization Apart From the Rest
May 31st, 2010 by PRNEWSTracking the competition isn’t just useful as a standalone benchmark metric—it’s critical in the creation of an effective PR plan.
Measurement, Social Media Biggest Public Affairs Hurdles
May 24th, 2010 by PRNEWSPR News and Mike Smith Public Affairs surveyed nearly 400 public affairs executives, finding that the ability to measure efforts and keeping up with social media and emerging technologies are their biggest challenges.
Twitter Watch: Fortune 50’s Twitter Presence
May 17th, 2010 by PRNEWSPR News tracks the Twitter presence of the top-earning Fortune 50 companies.
PR Agency Revenue Down 8.9% in 2009
May 3rd, 2010 by PRNEWSAn annual Advertising Age report for 2009 reveals that revenue and jobs are at a 16-year low in the agency sector. Revenue for U.S. marketing-communications agencies—advertising, marketing services, media, health care, and public relations—tumbled 7.5% to $28.4 billion in 2009.
‘Most Innovative Companies’ and Their Presence on Facebook
May 3rd, 2010 by PRNEWSAfter Businessweek released its list of the most innovative companies, PR News informally checked on how the top 15 match up with their Facebook presence.