Measurement

For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high.

PR News’ Nonprofit PR Council members weigh in on their most pressing challenges, including managing resources for social media outreach and, especially, measuring the results of their communications efforts.

Social bookmarking sites like Delicious and Trunk.ly are, in essence, search engines and should be leveraged in lifting your content’s—and your brand’s—profile.

As online video views continue to proliferate across the Web, four digital PR experts weigh in on the most effective ways to distribute, track and measure video success.

While many still equate ROI with the "value" or PR, measurement experts are working to give PR pros a template in which to more accurately prove ROI—financial or otherwise.

Data from PeopleBrowsr (exclusive to PR News) shows that although there was a jump in negative social media comments about Southwest Airlines in the wake of its plane’s fuselage crack, most comments by far were neutral.

Don’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive.

Coming up with the right media mix gets complicated when you add in digital/social media. However, some process and a bit of gut feel go a long way in making the perfect media concoction.

The amount of online chatter about gas prices has remained consistent despite the political protests in the Middle East, according to WiseWindow data exclusive to PR News.

Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way.