Measurement

According to a recent survey, employees do not feel that senior management is empathetic. This perceived communications gap between top execs and employees can take a toll on employee engagement.

Too often, the objectives of B2B social media programs are expressed using vague terms like “improve” or “expand.” Nearly everything can be measured, and the mere fact that you’re measuring results will make your CFO smile.

PR News Measurement Hall of Fame inductees Frank Ovaitt, Tim Marklein, Donna Coletti, Kathy Collins and Dr. James Grunig discuss the need to do formative research and conceptualization before settling on measurement tactics, and where measurement will be going in 2012 and beyond.

PR practitioners are drowning in the data of a million voices. PR Measurement Conference speaker Gary Lee of mBLAST lays out some essential steps to follow to find those influencers who have the most impact on your brand.

In this new monthly series, Mark Weiner, CEO of PRIME Research and a member of the PR News Advisory Board, seeks to dispel some commonly held public relations myths.

Test your metrics know-how with this quick quiz on PR measurement from Cision and PR News.

Porter Novelli’s Israel Mirsky talks about what PR pros often miss in online measurement, and offers up a sneak pre-conference best practice.

With a quick and meaty response to a lawsuit that questioned the contents of its beef, Taco Bell appears to have deflected a lot of negativity around its brand—at least among Twitter users.

Cision’s Heidi Sullivan, who leads research efforts at the media and measurement company, discusses the importance of business goal alignment, choosing tools and more.

Due to the growing complexity of digital communications, more PR pros and marketing agencies are looking to outside contractors for help.