Measurement

PR, advertising and marketing come together as the three disciplines work toward the launch of CDW’s "People Who Get IT" ad campaign.

StrategyOne’s Natasha Fogel—the leader of  measurement initiatives for brands like Starbucks and eBay—discusses aligning influencer efforts with business goals and handling negative influencers, among other topics.

Social media consultant Jason Falls has developed a list of influencer measurement tools—here’s a small sampling of such tools, including their features and pricing.

While revolutionizing the identification and measurement of influencers, social media—and its coolness factor—can also cloud the picture. PR Measurement Conference speakers Gary Lee of mBLAST and Katie Paine, among others, weigh in on the relevancy factor.

Nothing is more crucial in creating awareness and attracting eyeballs to your products or services than great content. Here are three elements needed to successfully create, customize and market content.

Despite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media.

There is probably a PR discipline no more challenging—or more important—than measurement. PR News spoke to a variety of experts to find out what their measurement strategies and priorities are for this year.

While social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well.

A study finds that new media users follow fewer than five brands online, which makes it critical that brand communicators effectively get their messages across.

Unfortunately for many PR professionals, practicing PR on a personal level has become a necessity; for others, pushing their own brands is a way to become a PR influencer.