Data from PeopleBrowsr (exclusive to PR News) shows that although there was a jump in negative social media comments about Southwest Airlines in the wake of its plane’s fuselage crack, most comments by far were neutral.
Measurement
Crisis Comms Online: Keep Pushing And Please Don’t Feed the Trolls
April 4th, 2011 by PRNEWSDon’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive.
Media Mix-ology: Start With Science And Add a Splash of Intuition
March 21st, 2011 by PRNEWSComing up with the right media mix gets complicated when you add in digital/social media. However, some process and a bit of gut feel go a long way in making the perfect media concoction.
Cyber Watch: So Far, Rising Gas Prices Fuel Little Concern Among Netizens
March 14th, 2011 by PRNEWSThe amount of online chatter about gas prices has remained consistent despite the political protests in the Middle East, according to WiseWindow data exclusive to PR News.
Setting PR Objectives: Forget About Complexities and Dive Right In
March 7th, 2011 by PRNEWSFormulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way.
PR News Survey: How Do You Define ‘Influencer’?
March 2nd, 2011 by PRNEWSGiven the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions.
Packed House in D.C. Proves Metrics Are Top of Mind Among PR Pros
March 2nd, 2011 by Scott Van CampSocial media ROI and proving PR’s value to the C-suite were hot topics of discussion at the PR News PR Measurement Conference, held at the National Press Club in Washington, D.C..
Tip Sheet: Measuring the Executive/Employee Connection Gap
February 28th, 2011 by Bill DalbecAccording to a recent survey, employees do not feel that senior management is empathetic. This perceived communications gap between top execs and employees can take a toll on employee engagement.
The Digital B2B Campaign: Agree on the Metrics First, Worry About Tools Later
February 28th, 2011 by Paul Gillin and Eric SchwartzmanToo often, the objectives of B2B social media programs are expressed using vague terms like “improve” or “expand.” Nearly everything can be measured, and the mere fact that you’re measuring results will make your CFO smile.
PR News Hall of Fame Roundtable: Want Good Metrics? Research First
February 28th, 2011 by PRNEWSPR News Measurement Hall of Fame inductees Frank Ovaitt, Tim Marklein, Donna Coletti, Kathy Collins and Dr. James Grunig discuss the need to do formative research and conceptualization before settling on measurement tactics, and where measurement will be going in 2012 and beyond.