Measurement

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.

Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage.

Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey.

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment.

To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.

Bottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts.

The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts.

For organizations rich with customer-valued data, creating calculator tools can dramatically improve the user’s experience.

Aligning employees to business objectives—an exercise often tried but rarely achieved—is one of the Holy Grails for PR pros. According to experts, however, some quality conversations with employees can help with the alignment process.

Despite garnering over 34,000 mentions of his name on Twitter during Apple’s Developers Conference, not even Steve Jobs could stop Apple’s share price from falling throughout the day.