Measurement

Convince and Convert’s Jay Baer and other content strategists discuss how best to deploy your marketing content.

In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies.

In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies.

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry.