While a Facebook page extends a brand to a potential audience of millions, Facebook Groups allows for the formation of exclusive communities that nurture true brand advocates.
Measurement
Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook
May 23rd, 2011 by PRNEWSAfter it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled.
Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook
May 23rd, 2011 by PRNEWSAfter it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled.
Charting the Industry: For Best PR Metrics, Infiltrate the Business
May 23rd, 2011 by PRNEWSA new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that.
Quick Study: High Cost of PR Metrics; Social ROI Murky; Social Moms Big on Banks; Site Redesigns Planned; WOM Silenced?
May 16th, 2011 by PRNEWSâ–¶ Measurement Proves PR Value at a Price: Executives expect PR professionals to provide measurement illustrating the impact of their work on business outcomes. However, many are hindered by the high cost of measurement tools… Continued
Metrics Prove PR Value at a Price
May 16th, 2011 by PRNEWSFor PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high.
PR News Council Roundtable: Lots Keeping Nonprofit PR Pros Awake
May 9th, 2011 by PRNEWSPR News’ Nonprofit PR Council members weigh in on their most pressing challenges, including managing resources for social media outreach and, especially, measuring the results of their communications efforts.
How to Increase Visibility via Social Bookmarking
April 25th, 2011 by PRNEWSSocial bookmarking sites like Delicious and Trunk.ly are, in essence, search engines and should be leveraged in lifting your content’s—and your brand’s—profile.
‘Views’ You Can Lose: Beefed Up Tools Alter Online Video Measurement Goals
April 25th, 2011 by PRNEWSAs online video views continue to proliferate across the Web, four digital PR experts weigh in on the most effective ways to distribute, track and measure video success.
PR’s ROI: Still Elusive to Many, But New Methods, Metrics on the Way
April 18th, 2011 by PRNEWSWhile many still equate ROI with the "value" or PR, measurement experts are working to give PR pros a template in which to more accurately prove ROI—financial or otherwise.