Measurement

Measurement Week: How to Evaluate VR and AR

November 8th, 2018 by

In our continuing series for Measurement Month, professor Ana Adi offers tips on measuring the use of AR and VR in communications efforts. The key, she writes, is to avoid obsession with collecting and measuring data that means little to your business. Instead focus on what success looks like and the behaviors and attitudes you are trying to influence.

Measurement Week: Here’s How to Study Corporate Reputation

November 6th, 2018 by

Sue Grafton, author of the alphabet mysteries, once wrote, “Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.”  This article is not about the idea or a theoretical… Continued

Measurement Week: How to Measure Business Adoption of Purpose

November 5th, 2018 by

It’s not a secret that today’s leading businesses are turning to purpose to articulate their mission, power growth, unite and motivate the organization, and become future-ready in a world of nonstop change. Study after study… Continued

Five Communicators on How They Connect What They Measure With Business Objectives

November 1st, 2018 by

How do you tie what you measure with business objectives? That’s the questions we asked of five senior communicators for this month’s Roundtable.

Takeaways from PRN-PublicRelay Survey, State of Measurement and New to the Resource Center

November 1st, 2018 by

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center.

Measurement’s Turning Tide: PR Puts More Value on Insightful, Comprehensive Analysis of Data

November 1st, 2018 by

For years we composed a decidedly sad picture of PR measurement as Measurement Month arrived. For many PR pros, measurement was an albatross. The tide seems to be turning, with communicators insisting on high-quality measurement that yields insights, according to a new survey from PR News and PublicRelay.

Measurement 2018: Optimism, AI’s Intrusion, Data Overflow and How to Get Better Insights

November 1st, 2018 by

For Measurement Month we asked a quartet of senior measurement analysts to assess the state of communications measurement, including the ramifications of AI for measurement, how to hold your measurement vendor’s feet to the fire and what a company’s budget priorities should be for communications measurement.

Measurement: It’s About Relevancy, Not Reporting

October 23rd, 2018 by

It’s critical to measure your communications efforts. Don’t stop there, however. With so much data available, it’s important to be certain you are measuring and reporting metrics that are relevant to your organization and the C-Suite, panelists said during PR News’ Healthcare Social Media Summit.

4 Ways to Leverage Native Analytics for Communications #Goals

October 3rd, 2018 by

With all of the measurement options that exist, it can be easy to forget that the social platforms themselves track loads of data—but native analytics should nevertheless be a part of your measurement plan. To that end, here are some tips to best utilize them.

The Importance of Freedom and Consistency to PR Measurement

September 24th, 2018 by

There still are plenty of PR pros who think of measurement as a necessary evil, while others ignore measurement totally. For Dan Beltramo, CEO of PR data firm AirPR, the reluctance of PR pros to embrace measurement is due largely to a false sense of freedom. Ironically, Beltramo says, measurement can be liberating.