Internal Communication

Back to the Drawing Board for Internal Communicators

June 7th, 2011 by

Companies have a long way to go in improving internal communications, as bottlenecks and ineffective practices still limit worker productivity and erode morale.

Quick Study: Back to the Drawing Board for Internal Communicators; Majority of Gen Y-ers Consider Cutting the Pay TV Cord

June 6th, 2011 by

â–¶ Internal Comms Needs Work: According to the first annual Workplace Communications Impact Survey—conducted online in September 2010 and released in June 2011 by Harris Interactive and Yammer Inc. — companies still have a long… Continued

Quick Study: Journalists Use Twitter to Source New Story Angles; Companies Fight Digital Diversions With Social Shutdown

May 23rd, 2011 by

â–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the… Continued

Companies Fight Digital Diversions With Social Shutdown

May 23rd, 2011 by

As the use of social tools and networks encroaches further on the typical workday, some companies are fighting back to restore worker productivity with policies to minimize distractions.

M&A Comms: Straddling the Line Between Too Much, Too Little Info

April 11th, 2011 by

Often overshadowed by the deal and the deal-makers involved, mergers and acquisitions communications nonetheless can make or break the success of a marriage between two cultures.

Setting PR Objectives: Forget About Complexities and Dive Right In

March 7th, 2011 by

Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way.

Case Study: Evolutionary—Not Revolutionary—Changes to Internal Company Newsletter Update a 60-Year-Old Tradition

April 2nd, 2012 by

For more than 90 years, agricultural products company Wilbur-Ellis has evolved to keep pace with global market shifts. One aspect of the company was stuck in the non-digital past, though—its internal newsletter.

How to Create Empowering Digital Guidelines

March 23rd, 2012 by

Here’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand.

Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

March 9th, 2012 by

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a

PR Council Roundtable: Internal Communications, Social Media Cause Sleep Disorder Among Corporate PR Pros

February 27th, 2012 by

Members of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media.