Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.
Internal Communication
‘PR’ Stands for ‘Public Relations,’ in Case Your CEO Forgot
August 20th, 2015 by Steve GoldsteinSubway must want this year to end quickly. Jared Fogle, the company-created celebrity spokesperson, this week agreed to plead guilty of traveling to engage in illicit sexual conduct with a minor and the distribution and receipt of child pornography, according to the Associated Press. Sales were already falling. Now, with Fogle’s child pornography case, Subway […]
7 Public Speaking Rules to Live By
August 20th, 2015 by Richard BrownellIt’s easy to assume that all people in positions of authority are naturally good public speakers. Here are some tips that good public speakers follow to look natural at the podium.
‘PR’ Stands for ‘Public Relations,’ in Case Your CEO Forgot
August 20th, 2015 by Steve GoldsteinSubway must want this year to end quickly. Jared Fogle, the company-created celebrity spokesperson, this week agreed to plead guilty of traveling to engage in illicit sexual conduct with a minor and the distribution and… Continued
5 Skills For Better Strategic Communications
August 19th, 2015 by Jennifer RisiHere are some tips that are not only helpful for those in PR, but are mandatory to compete in today’s workplace as a good manager and successful employee.
6 Thought Leadership Tips for PR Pros
August 18th, 2015 by Sandra CoyleIn today’s social age, potential clients are making business choices based on the quality and visibility of your brand’s thought leadership before they engage with you.
Bezos’ Silence Haunts NYT Piece on Amazon’s Corporate Culture
August 17th, 2015 by Mark RenfreeThe voices of Amazon’s top executives—including Jeff Bezos, Amazon’s founder and chief executive—were equivocally missing from the New York Times’ narrative.
5 Steps to Building a Winning Content Strategy
August 17th, 2015 by PRNEWSShawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.
How PR Can Take Ownership of Integrated Brand Communications
August 17th, 2015 by John Roderick, president, J. Roderick, Inc.Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.
4 Ways to Stay Connected with the Millennial Workforce
August 10th, 2015 by Jeff CorbinHow the use of mobile in internal communications is critical to keeping this important demographic engaged and connected.