Marketing spend and digital activities for small businesses appears on the rise. The Ad-ology survey of small-business owners reveals a general optimism and increased online marketing activities for the next year. The study shows that 46% of small business owners plan to increase their marketing budgets in the upcoming year, whereas 29% planned on increases in 2010. Other findings include:
- While businesses have typically limited their online marketing methods to e-mail marketing and company Web sites, 45% are planning to utilize online video, and 35% will look toward mobile advertising.
- 56% of SMB owners expect sales to increase in 2011, as opposed to 39% in 2010.
- 22% admit to having difficulty understanding online advertising.
- 64% have a company Web site, while only 53% reported doing last year.
Source: Ad-ology Research