Digital PR

Case Study: Evolutionary—Not Revolutionary—Changes to Internal Company Newsletter Update a 60-Year-Old Tradition

April 2nd, 2012 by

For more than 90 years, agricultural products company Wilbur-Ellis has evolved to keep pace with global market shifts. One aspect of the company was stuck in the non-digital past, though—its internal newsletter.

#pinkslime in the Spotlight: Hashtags Take Center Stage

April 2nd, 2012 by

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.

6 Tips for Reaching the Hispanic Audience

April 2nd, 2012 by

In the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population.

4 Quick Tips for Facebook Timeline Procrastinators

March 30th, 2012 by

On March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance.

Women’s Deep Trust in Blogs Converts to Purchase Action

March 29th, 2012 by

Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.

Spike Lee Takes Us Back to Twitter Basics

March 29th, 2012 by

After retweeting misinformation to his 252,000 followers, Spike Lee issued an apology on Twitter.

Make Your Social Media Policy a Living Document

March 29th, 2012 by

Businesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies.

Google Gets More Social With New Commenting System

March 29th, 2012 by

Google’s commenting system may end up benefiting both Google+ and the Web publishers that adopt it.

E-Mail Still the Most Popular Digital Communication Platform

March 28th, 2012 by

E-mail may still be the most popular form of digital communication, but social networking is not far behind.

Pinterest Listens to Users, Changes Terms of Service

March 26th, 2012 by

Pinterest has updated its terms of service, acceptable use policy and privacy policy to appease growing user concerns.