Digital & Technology

According to a recent survey by the Pew Internet & American Life Project, adoption of social media is soaring. But these numbers are deceiving. Only 19% of adults over 45 and a paltry 10% of adults over 55 ever visit social networks. That’s one of the big challenges utilizing social media within the B2B space.

Remember, social media isn’t a conversation; it’s where the conversation takes place. Just having a Facebook page or Twitter account or YouTube channel or blog doesn’t mean you or your clients are engaged in the social Web.

So much for the previously heralded hoopla about business bigwigs not keeping apace with social media trends. In a recent survey by the Society of New Communications Research, more than half of those polled said they tap socal nets to keep track of their peers and colleagues.

While online focus groups gain some momentum as an effective qualitative measurement, some organizations prefer a more traditional digital research technique: the online survey. Following are best practices on how you can maxmize your ROI using this digital method of research.

How more PR execs are leveraging Web 2.0 technologies to streamline their own strategies and operational responsibilities.

As social media comes of age in 2010, so will the legal issues that surround it in terms of what constitutes an endorsement on a blog or by other "word-of-mouth" marketers. Following are several steps organizations should take to protect themselves from social media litigation.

When the Aflac duck made its Facebook debut in April of 2009, little did the insurance company know how much of a social media splash the duck would make.

Of all the tools in the 24/7 social media universe, Facebook has become a strategic imperative as a brand builder. Consider that Facebook currently counts 350 million people as active users, with more than 50%… Continued

The divide between public relations and marketing began long before the advent of social media. Alan Scott, chief marketing officer of Dow Jones Enterprise Media Group, is keenly aware of the friction between the two,… Continued

Digital tools very often are critical to the success of PR events. Though they may be overshadowed in sexiness by digital and social media campaigns, PR-generated events—whether media events such as press conferences and product launches, or public and employee events like speaking engagements and town halls—are still going strong and are a key component of a PR professional’s mix