Digital & Technology

Picking the perfect words may not have been as important in the past, but today, keywords are critical to your firm’s digital reputation and whether or not you get found.

It’s safe to say that if an organization hasn’t at least experimented with Twitter by now, it has missed the proverbial boat. Now, three years since the microblogging platform’s launch, PR News speaks with a quartet of social media strategists across nonprofit, B2C, B2B and agency functions to find out how their own Twitter efforts have evolved, and how they are moving their business needle with the tool.

The Hawthorne Effect may be more relevant than ever in the time of social media. But here are a few more lessons that emerge from recent research about communications to engage today’s employees.

A study by Epsilon reveals that influencers can be hard to pinpoint specifically, but they cross gender, age, income levels and channels. The one constant is their tendency to talk about products and events.

A new study from PR executive search and consulting firm Spring Associates reveals that base salaries for both corporate and agency PR professionals decreased by double digits in 2009.

Nielsen Research showed that Bing has made gains among search engines, suggesting it may warrant more attention.

A comscore study reveals that more mobile users check social media sites on their phones, and with greater frequency, signaling that leveraging social media can increasingly reach users on-the-go.

According to eMarketer and Hispanic ad agency Orci, only two in 10 marketers engage Hispanics on social media, though nearly four in five in the demo socialize online.

As the world grows more and more diverse, communications targeted at different cultures gets more complex–or do they? PR News speaks to executives at the forefront of multicultural PR to get their views and best practices.

A study by Euro RSCG WWPR and MicroDialogue reveals new insights into a key market demographic—teenage girls—giving guidance into how best to communicate with them.