Digital & Technology

Thanks to digital communications, organizations today walk a dangerous tightrope when it comes to their own brands vs. employees’ own online personas.

In case of a crisis, calming fears and disseminating factual information internally is critical. Your organization’s Intranet can be the one-stop shop for gaining employee trust.

Unfortunately for many PR professionals, practicing PR on a personal level has become a necessity; for others, pushing their own brands is a way to become a PR influencer.

The majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News.

Given the power of blogs and other social media channels, crisis expert Richard Levick writes that it’s critical that organizations have a digital-savvy litigation communications team in place.

"Social capital" may sound a little highbrow, but the rise of digital PR has caused some interest in the term among communicators. Key questions around it: Can social capital be built, and can it be measured?

B2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized.

This simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook.

After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.

While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly.