When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.
Digital & Technology
As YouTube Usage Explodes, PR Pros Explore Effective Video Tactics and Tools
August 9th, 2010 by PRNEWSPR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs.
Business Information Publishers Combat Trend of Email Click Fatigue
August 3rd, 2010 by PRNEWSOpen and click rates for marketing emails have continued to drop worldwide. Publishers have taken some innovative measures to slow, and in some cases even reverse, this decline.
For Best Brand-Building Results, Listen Up!
August 2nd, 2010 by Sam FordIf done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them.
Traditional Media Relations Tactics Still Apply on the Social Web
August 2nd, 2010 by PRNEWSThe single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.
Tap Into the Mass Mind for PR Success
July 26th, 2010 by Fard JohnmarWhile embraced by some healthcare organizations, the idea-generation technique of crowdsourcing should be closely examined by PR pros across industries.
Consumer-Based Review Sites Offer PR Execs Pain and Pleasure
July 26th, 2010 by PRNEWSDealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound.
Deep Knowledge of Customers Drives Today’s Engagement Tactics
July 26th, 2010 by PRNEWSWhile a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics.
Listening to Twitter Is Not Only a Question of Who, But Where
July 19th, 2010 by PRNEWSWhat does listening to Twitter really entail? Who should you be listening to and how do you know you’re listening to the right conversations?
Putting Facebook Tools to Work for Stronger Fan Engagement
June 28th, 2010 by PRNEWSNew and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction.