Digital PR

Case Study: Passionate Spokesman, Nimble Communications and Trackside Tweets Power Winning IndyCar Sponsorship

February 20th, 2012 by

Novo Nordisk takes the fast track in promoting its diabetes product portfolio—putting the pedal to race car driver Charlie Kimball’s metal.

Innovation Drives Video Success as YouTube Becomes the Anchor Platform for Brands

February 20th, 2012 by

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.

Social Media Engagement Tactics Shared at PR News’ Digital PR Summit

February 17th, 2012 by

The notion that amassing likes and followers on social media alone is the key to proving ROI was laid to rest at the Westin San Francisco on Feb. 16.

Software Execs Like Social Media—They Just Don’t Use It Much

February 15th, 2012 by

A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.

6 Tips for Message Clarity During a Crisis 

February 14th, 2012 by

Tips 1 & 2: Lay off the confusing legal jargon and ax the acronyms.

Adding Value for Your Audience: Do’s and Don’ts of QR Codes

February 14th, 2012 by

As PR and marketing are increasingly integrating in the digital age, PR pros need to understand the strengths and weaknesses of QR codes and how they can fit into a campaign strategy.

Pinterest’s Traffic Is Seductive, But Is Your Brand a Good Match?

February 14th, 2012 by

Communicators are being tempted by the latest hot social network, but it comes down to the same old questions: How does it fit in with your overall strategy, and what’s your goal?

Digital PR Watch: E-Newsletter Optimization Efforts Leave Much to Be Desired

February 13th, 2012 by

A study shows that a majority communications pros aren’t enabling their newsletters for social sharing, nor are they following up with customers for further engagement.

Bad News for Taco Bell as It Feels Heat From Chipotle

February 6th, 2012 by

Taco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued

Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

February 3rd, 2012 by

I love New York. It is perpetually in your face, but the city is at least honest about it. I was there once at Halloween and saw Napoleon walking down the street en route to… Continued