PR News quizzes three agency leaders about the economy’s effect on their business, and finds that clients are looking closely at social media—and at costs.
Digital & Technology
Social Media Guidelines: Command And Control or ‘Let ’er Rip!’
September 13th, 2010 by PRNEWSEmpowerment, responsibility and protection are key hallmarks of strong social media guidelines, say the experts. But there’s a fine line between setting hard policies and applying looser guidelines.
Twitter Watch: Followers of Best Workplaces
September 13th, 2010 by PRNEWSGoogle leads Fortune’s Best Places to Work list in number of Twitter followers.
For Crisis Response Web Leader, BP Spill a Marathon, Not a Sprint
September 2nd, 2010 by PRNEWSThe Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.
How to Add Foursquare to Your PR Arsenal
August 30th, 2010 by PRNEWSGeo-location social platform Foursquare may not be for every organization, but these tips on leveraging it may help you decide if you’re ready to jump in the game.
PR as a Driver for B2B Sales and Customer Service
August 30th, 2010 by PRNEWSGreat customer service has become a key pillar in driving reputation, revenues and repeat business. Yet the B2B space faces a couple of barriers to truly integrated communications/customer service efforts.
Social Media Report Card: Experian and Citigroup Earn Mixed Marks
August 23rd, 2010 by The Peppercom Digital TeamTwo companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn’t the "Pirate Guys."
Embedded Influencers Redefine How Brands Connect With Consumers
August 18th, 2010 by Elizabeth Castro and Matthew YoungSteal your audience’s attention with a set of coordinated messages from "embedded," credible sources with independent voices.
Successful Word-of-Mouth: Cast Out the Hook and Reel Them In
August 16th, 2010 by PRNEWSWhether offline, online or both, WOM can pack a punch, and not just for big consumer brands.
Surviving a Social Networking Crisis
August 11th, 2010 by Lydia HenryIn this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or Yelp.com assault makes all the difference.