Digital & Technology

The responses of Go Daddy and Southwest Airlines to their respective crises couldn’t be more different—one is listening and the other is talking louder. Guess which company gets the better grade?

Clinton Karr of Lewis PULSE PR discusses the transformational power of social media and stresses that organizations can’t afford to not participate.

Employers in the digital communications sector report both fewer hiring plans this spring and difficulties in hiring appropriate candidates for open positions, while agencies boast aggressive hiring plans.

Members of the generation born from 1980 onward embrace social media as medium for enacting change, rather than traditional political channels.

Close collaboration with your clients leads to better results, but concrete steps need to be taken to achieve an empathetic partnership, says PR News Advisory Board member and Solomon McCown & Co. CEO Helene Solomon.

As the economy slowly picks up, major media coverage of the top 100 U.S. corporations (tracked Dec. 2010 – April 2011) is decidedly positive, particularly management-themed stories—despite their low share of voice. Could it be… Continued

Social bookmarking sites like Delicious and Trunk.ly are, in essence, search engines and should be leveraged in lifting your content’s—and your brand’s—profile.

As online video views continue to proliferate across the Web, four digital PR experts weigh in on the most effective ways to distribute, track and measure video success.

How much does the public “like” the best corporate citizens? PR News is tracking companies on Facebook that the public perceives as tops in CSR, from a list compiled by the Boston College Center for… Continued

In this excerpt from his upcoming book, "Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy," PR News Facebook Conference keynoter Geoff Livingston lays out four strategies that organizations use to build their online communities.