Digital PR

Pinterest Excitement Tempered by Copyright Concerns

February 23rd, 2012 by

While Pinsanity is on the ascendant for communicators and brands, the ability of users to copy and post content from other sites has some crying foul.

5 Tips to Help Brands Find Their True Voice on Digital Platforms

February 23rd, 2012 by

Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch.

Do-It-Yourself PR Essentials for Small Businesses

February 22nd, 2012 by

PR experts—and one owner of a dog-walking business—show small businesses how they can boost their PR efforts with their current staffing limitations and without breaking the bank.

Q&A With HARO’s Peter Shankman: Pitch Trends, Not Just Your Brand’s Story

February 22nd, 2012 by

Help a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media.

PR News Q&A With Priya Ramesh: Wear a Marketing Hat for PR Measurement

February 21st, 2012 by

The director of social media for CRT/tanaka and speaker at PR News’ April 18 PR Measurement Conference says all PR pros need to constantly ask themselves this question: "What defines success for my company from a PR standpoint?"

5 Steps to the Perfect PR Pitch for Small Businesses

February 21st, 2012 by

The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time.

How to Leverage Pinterest for Public Relations

February 20th, 2012 by

Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot, new social platform.

Case Study: Passionate Spokesman, Nimble Communications and Trackside Tweets Power Winning IndyCar Sponsorship

February 20th, 2012 by

Novo Nordisk takes the fast track in promoting its diabetes product portfolio—putting the pedal to race car driver Charlie Kimball’s metal.

Innovation Drives Video Success as YouTube Becomes the Anchor Platform for Brands

February 20th, 2012 by

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.

Social Media Engagement Tactics Shared at PR News’ Digital PR Summit

February 17th, 2012 by

The notion that amassing likes and followers on social media alone is the key to proving ROI was laid to rest at the Westin San Francisco on Feb. 16.