Socia Media Users Suffering From New Malaise

Social Media—Yawn: A Gartner survey finds that certain segments of social media users are suffering from “social media fatigue.” Of the more than 6,000 people ages 13 to 74 polled worldwide, 24% overall say they are now visiting their favorite social media site less often than when they first signed up for the platform. Related findings include:

• 37% of younger respondents say they’re using their favorite social media site more often.

• Privacy concerns were the most prevalent reason cited for lower social media consumption. Other reasons include just plain boredom or “superficial” contacts. PRN