Digital & Technology

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.

Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences.

Now that Google has updated its search algorithm to deliver more timely results, it’s critical for PR pros to optimize their content against trending topics.

Financial services firm Raymond James is now providing compliant social media access to its advisers, demonstrating the expansion of social media activities across all types of organizations.

Hill & Knowlton senior VP Jeff Mangum poses 12 question for an organization to gauge whether it’s prepared for a crisis, from having a social media policy in place to having a media monitoring program.

Albe Zakes of "upcycling" company TerraCycle will present a case study on harnessing the power of Facebook on modest budgets at PR News’ Dec. 1 Facebook Conference in Washington, D.C.

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.