Are your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system.
Digital & Technology
France Bans Facebook, Twitter Promos on TV; How Would This Play in the U.S.?
June 6th, 2011 by PRNEWSThe French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows.
New Item to Add to Crisis Plan: Hacker Attack Response
June 1st, 2011 by PRNEWSThe hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for.
Quick Study: Event Communicators Prefer Face-to-Face to Virtual; Women More Likely Than Men to Support Causes
May 30th, 2011 by PRNEWSâ–¶ Virtual Events (Almost) Virtually Nonexistent: Exhibitor magazine’s 2011 Virtual Events Survey reveals that virtual events will not replace live, face-to-face events any time soon. More than 70% of corporate events executives are not earmarking… Continued
How to Spot Key Trends and Engage Influencers
May 30th, 2011 by PRNEWSWith the rise of digital PR/social media, identifying the true influencers and thought leaders for your organization has never been easier—but you must keep your mind open.
Treat Your Brand Ambassadors Right on Facebook by Using the Groups Feature
May 30th, 2011 by PRNEWSWhile a Facebook page extends a brand to a potential audience of millions, Facebook Groups allows for the formation of exclusive communities that nurture true brand advocates.
PR Myth of the Month: Business Pace Calls for Real-Time Analytics
May 30th, 2011 by PRNEWSMark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions.
Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook
May 23rd, 2011 by PRNEWSAfter it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled.
Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook
May 23rd, 2011 by PRNEWSAfter it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled.
Tip Sheet: The United States of Europe? Think Again
May 23rd, 2011 by Jonathan BloomAlthough we’re more globally connected than ever, PR approaches across the pond are decidedly different. Here are some contrasts to consider before practicing PR in Europe.