Digital & Technology

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.

Steve Cody’s RepMan blog takes a humorous approach to reputation issues—no surprise, considering he moonlights as a stand-up comic.

The Kansas governor’s staff couldn’t abide a disparaging tweet from a high school student, and is now being criticized for attempting to limit free speech.

By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool.

Qantas promoted a luxury-themed contest on Twitter just as its labor negotiations broke down—with predictable results.

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information.

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information.

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle.

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.