Digital & Technology

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

After popping off on Twitter about the firing of Joe Paterno, Twitter king Kutcher hands the controls to his Katalyst team, throwing into question the authenticity of any of his tweets.

Social media and public relations experts offered practical lessons in how to build an engaged community of followers and advocates at PR News’ Nov. 10 Twitter Conference in Las Vegas.

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views.

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope.

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope.

Taking some engagement cues from Yelp and TripAdvisor, Marriott will soon allow its customers to post reviews on its site.

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.